This logo was designed for the Village Pedaler, a local bicycle shop. The logo gives the feeling of motion and suggests the shape of a bicycle tire. The rebrand was designed to appeal to serious mountain bikers and racing cyclists.
This is part of a group project, in which we created a new brand identity and pathfinding for Jerry's Cafe. I was responsible for creating the branding and menu for the cafe. With this rebrand I gave Jerry's a modern, sophisticated feeling, while maintaining a certain vintage aesthetic.
The goal of this project was to reposition the magazine towards a specific audience, by redesigning two trip spreads, a mood spread and the cover.
The audience is an adventure-seeking, newly married couple. I focused on using large, immersive photographs and bright colors to capture the grand scale of the places they will explore and the culture that they will experience.
Behavior is often a big issue in classrooms. My goal for this project was to help bridge the communication gap between parents and teachers, specifically regarding student behavior.
Progress is an idea for an app that allows teachers to record and share students’ behavior with their parents, increasing communication and collaboration between parents and teachers to help improve children's behavior.
This packaging was designed to capture the natural beauty of the outdoors in a modern, elegant way.