Claris had dozens of marketing emails being recreated from scratch across teams. I designed a modular email system with reusable components and documentation that reduced production time while improving consistency across product launches, lifecycle marketing, and operational communications.
Work done at Claris, an Apple company.
Claris Engage needed a unified visual system that could scale across physical signage, digital marketing, email, paid social, and the on-site conference experience. I developed branding assets and templates that created a consistent attendee experience across every touchpoint.
Work done at Claris.
My team updated AWS logo to align with our Smile brand system. To get the logo approved, we created various brand identity directions. For this direction I repurposed the blocks from the old logo as a key visual element that ties the design system together. This design direction sold through the new AWS logo.
Work done at Amazon.
My team updated The Spheres logo to align with our Smile brand system. To get the logo approved, we created various brand identity directions.
Work done at Amazon.
These seasonal campaigns were created to drive engagement around key promotional moments. I developed the visual direction and campaign assets, creating a flexible system that balanced eye-catching creative with Udacity’s brand language and adapted across digital channels.
Work done at Udacity.
As part of Udacity’s brand refresh, I worked on the icon library to align with the new visual identity. Balancing clarity, consistency, and visual interest was a rewarding challenge, and I’m proud of the cohesive system we created.
Work done at Udacity.
These are several pages I redesigned for the Udacity website to be consistent with the Udacity’s new brand design system.
Work done at Udacity.
My team updated Amazon’s device logo system. As a part of the Echo brand refresh, we created these brand guidelines. I helped design the layout and visuals for these guidelines.
Work done at Amazon.
My team updated Amazon’s device logo system. As a part of the Fire TV brand refresh, we created these brand guidelines. I helped design the layout and visuals for these guidelines.
Work done at Amazon.
The brand team did an exploration of what an updated device packaging system could look like. I worked on several different directions.
Work done at Amazon.
I worked with a team to create a new ad campaign for CME Group. I conceptualized, comped imagery, illustrated digital ads, designed icons, and helped design the website.
The full site can be seen here.
Work done at VSA Partners, Inc.
I was asked to design a re-skin of the app for the Global Financial Leadership Conference. I helped create the imagery, typography and iconography for the app. I worked with a developer to execute the final product.
Work done at VSA Partners, Inc.
